Discover our News about brand checking

Victoria Whitewick
V. Whitewick

Understanding a Logo Check: The Influence of Colours on Consumer Decisions

A brand’s logo is particularly important because it is the most visible and consistent representation of the business. Therefore, it plays a significant role in determining the brands success. Being the face of the company, it helps customers in identifying and promptly connecting the brand’s offering with its name. Consequently, a logo can influence consumer behaviour both positively and negatively. In this article, we will […]

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Victoria Whitewick
V. Whitewick

Brand name check: Common Linguistic mistakes when entering the Chinese market

In today’s crowded market, a brand name is one of the most critical aspects of a business. It is much more than just a label as it represents a company’s identity, values, and personality. A good brand can help differentiate a product or service, build recognition and loyalty, and contribute to a strong brand image. Nevertheless, brand naming is a challenging task, and numerous prominent […]

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